How to care for skin over 50: Your advisor from lavera Naturkosmetik (2025)

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How to care for skin over 50: Your advisor from lavera Naturkosmetik (6)

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How to care for skin over 50: Your advisor from lavera Naturkosmetik (7)

Firming Serum face care serum

How to care for skin over 50: Your advisor from lavera Naturkosmetik (8)

Anti-UV Fluid SPF 30 Fluid

How to care for skin over 50: Your advisor from lavera Naturkosmetik (9)

Hydro Refresh Micellar Cleansing Water Facial Cleansing

How to care for skin over 50: Your advisor from lavera Naturkosmetik (10)

Firming Mask Maske

How to care for skin over 50: Your advisor from lavera Naturkosmetik (11)

basis sensitiv Cleansing Milk Reinigungsmilch

How to care for skin over 50: Your advisor from lavera Naturkosmetik (12)

Pure Beauty 3in1 Wash Scrub Mask Cleansing gel

How to care for skin over 50: Your advisor from lavera Naturkosmetik (13)

basis sensitiv Anti-Ageing Mask Q10 Mask

How to care for skin over 50: Your advisor from lavera Naturkosmetik (14)

MY AGE Regenerating Night Cream Night Cream

How to care for skin over 50: Your advisor from lavera Naturkosmetik (15)

MY AGE Firming Day Cream Day Cream

Firm and elastic facial skin is associated with a youthful appearance. However, as we get older, our skin loses its firmness and support, and it tends to become dry. The pigments in the facial skin also become increasingly unevenly distributed, leading to the formation of age spots. Here, we’ll show you how to find the best face cream for your skin after 50, and what you should keep in mind when cleansing and caring for mature skin.

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Mature Skin: When Is Skin Considered Mature?
What kind of care is recommended for mature skin?
Which ingredients are recommended for mature skin?
Our skincare line for mature skin
At a glance: Mature skin

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Mature skin: When is skin considered mature?

At the cosmetics counter, we often see “cream for mature skin”—but when should we actually start using these products? Mature skin is characterized by a decrease in firmness and support, a lack of elasticity, and dryness caused by reduced sebum production.

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How to care for skin over 50: Your advisor from lavera Naturkosmetik (16)

From around the age of 45, expression lines also usually become clearly visible. Nasolabial folds become more pronounced as the connective tissue loses strength with age, and pigmentation spots appear more frequently on the face.

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If you’re wondering what mature skin over 50 lacks the most, the answer is definitely: moisture! As we age, sebum production decreases, which means mature skin is more prone to dryness.

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How to care for skin over 50: Your advisor from lavera Naturkosmetik (17)

How to care for skin over 50: Your advisor from lavera Naturkosmetik (18)

When it comes to face creams for mature skin, especially rich products are particularly beneficial for this reason. The reason behind this is that the production of moisturizing substances decreases with age, so it’s important to add extra moisture to the skin through daily care.

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What kind of care is suitable for mature skin?

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1) Facial cleansing – How to clean your skin
effectively and gently

When it comes to cleansing, it’s best to use products with replenishing properties that don’t dry out the skin too much. To effectively remove dirt and makeup, a cleansing milk is the best choice. This way, the skin’s natural acid mantle is protected, while dirt and makeup residues are effectively removed at the same time.

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A mild facial toner also helps to deeply cleanse the skin without drying it out. Once a week, you can also use a gentle exfoliator, which not only helps remove dead skin cells but also allows your skin to better absorb nourishing ingredients. If you use it in the evening and follow up with an intensive care mask, you’ll help your skin absorb nourishing ingredients overnight.

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How to care for skin over 50: Your advisor from lavera Naturkosmetik (19)

Hydro Refresh Micellar Cleansing Water Facial Cleansing

How to care for skin over 50: Your advisor from lavera Naturkosmetik (20)

basis sensitiv Cleansing Milk Reinigungsmilch

How to care for skin over 50: Your advisor from lavera Naturkosmetik (21)

Pure Beauty 3in1 Wash Scrub Mask Cleansing gel

2) The right facial care for mature skin

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The best moisturizer for your mature skin should be richer than before, especially from around the age of 45 to 50, as your skin now needs extra support in your daily routine. A sun protection factor in your day cream (or applied in addition to your favorite products) helps prevent pigmentation spots and protects your skin from harmful UV rays. You should also switch your skincare routine—both morning and evening—to products that are hydrating and replenishing.

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How to care for skin over 50: Your advisor from lavera Naturkosmetik (22)

Anti-UV Fluid SPF 30 Fluid

How to care for skin over 50: Your advisor from lavera Naturkosmetik (23)

Firming Mask Maske

How to care for skin over 50: Your advisor from lavera Naturkosmetik (24)

basis sensitiv Anti-Ageing Mask Q10 Mask

How to care for skin over 50: Your advisor from lavera Naturkosmetik (25)

MY AGE Regenerating Night Cream Night Cream

How to care for skin over 50: Your advisor from lavera Naturkosmetik (26)

MY AGE Firming Day Cream Day Cream

Which serums are suitable for skin over 50? You should choose a hydrating serum and apply it in the morning before your day cream.

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How to care for skin over 50: Your advisor from lavera Naturkosmetik (27)

Firming Serum face care serum

To find the best eye cream for you after 50, you should choose a product that is specifically formulated for mature skin—for example, our MY AGE Eye & Lip Contour Cream.

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Since the skin is especially receptive in the evening, your nighttime skincare routine should now be carried out with extra care. A regenerating night cream, as well as an intensive care mask once or twice a week, should become a standard part of your routine for well-cared-for mature skin from around the age of 45.

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3) Bodylotion for mature skin

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Are you looking for the best body moisturizer for mature skin?

Then you’ll find it here:

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How to care for skin over 50: Your advisor from lavera Naturkosmetik (28)

Body Lotion Regenerating Body Milk

How to care for skin over 50: Your advisor from lavera Naturkosmetik (29)

basis sensitiv Body Lotion Rich Body Milk

4) For your weekly me-time

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Once a week, you should use an exfoliator. Rinse it off thoroughly and gently pat your face dry.You should also integrate an intensive care mask into your evening routine once or twice a week. If your skin is particularly demanding and needs extra care, you can even leave the mask on overnight.

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How to care for skin over 50: Your advisor from lavera Naturkosmetik (30)

basis sensitiv Anti-Ageing Mask Q10 Mask

How to care for skin over 50: Your advisor from lavera Naturkosmetik (31)

Firming Mask Maske

How to care for skin over 50: Your advisor from lavera Naturkosmetik (32)

Pure Beauty 3in1 Wash Scrub Mask Cleansing gel

Beautiful skin all day long

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Morning

Moisten your face so that the cleansing milk can be optimally distributed and worked into the damp skin. Then rinse your face with lukewarm water and gently pat it dry with a clean towel.

A hydrating serum should be applied before your day cream. Your day cream should contain moisturizing ingredients and, ideally, a sun protection factor (SPF).

If your preferred day cream doesn’t contain SPF, you can apply a facial sunscreen after your moisturizer has absorbed. This will protect your skin from age-accelerating UV rays and help prevent pigmentation spots.

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Evening

After a long day, your skin will benefit from a thorough care routine. Take your time and be especially gentle with your skin in the evening. You can remove any makeup and impurities with micellar water.

A mild facial toner will help rebalance your skin after your rich cleansing routine.

Now you can carefully apply a regenerating night cream to your face. Don’t forget your neck—apply a bit of night cream there as well, working it in with upward strokes from your collarbone toward your chin.

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Which ingredients are recommended for mature skin?

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Fresh energy for your skin Coenzyme Q10 Learn more
Aloha natural beauty! Organic hibiscus Learn more
Protects your skin barrier Plant ceramides Learn more

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Our best natural cosmetics for mature skin aged 50 and above

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MY AGE care series

Our My Age care series includes, among other products, face cream for mature skin from age 50. Of course, this face cream can also be used for mature skin from age 60 or 70.


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How to care for skin over 50: Your advisor from lavera Naturkosmetik (36)

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At a glance: What your skin needs after 50

The most important points summarized for you

  • The characteristics of mature skin after 50 are reduced firmness, lack of elasticity, and dryness.
  • Cleansing products should have replenishing properties that provide both cleansing and care, as your skin from age 45-50 tends to become drier.
  • For skincare, you should use regenerating and rich products that provide your skin with long-lasting moisture.
  • When caring for your skin, pay attention to gentle methods and be thorough, so your skin is not additionally stressed.

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All products for mature skin

How to care for skin over 50: Your advisor from lavera Naturkosmetik (37)

MY AGE Regenerating Night Cream Night Cream

How to care for skin over 50: Your advisor from lavera Naturkosmetik (38)

MY AGE Firming Day Cream Day Cream

How to care for skin over 50: Your advisor from lavera Naturkosmetik (39)

basis sensitiv Anti-Ageing Mask Q10 Mask

How to care for skin over 50: Your advisor from lavera Naturkosmetik (40)

Pure Beauty 3in1 Wash Scrub Mask Cleansing gel

How to care for skin over 50: Your advisor from lavera Naturkosmetik (41)

basis sensitiv Cleansing Milk Reinigungsmilch

How to care for skin over 50: Your advisor from lavera Naturkosmetik (42)

Hydro Refresh Micellar Cleansing Water Facial Cleansing

How to care for skin over 50: Your advisor from lavera Naturkosmetik (43)

Firming Mask Maske

How to care for skin over 50: Your advisor from lavera Naturkosmetik (44)

Anti-UV Fluid SPF 30 Fluid

How to care for skin over 50: Your advisor from lavera Naturkosmetik (45)

Firming Serum face care serum

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Back to the skin type overview

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How to care for skin over 50: Your advisor from lavera Naturkosmetik (2025)
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